Seth Godin Wants You to Vote


Seth Godin is a best-selling author, entrepreneur, and Skillshare teacher whose advice on business, ideas, and our world have long inspired us to do better. He has a particular of way of bringing clarity and perspective into a discussion, and it's as true for the 2016 U.S. presidential election as everything else.

Watch his 2-minute pitch on why it’s important to vote, then get ready to take part in November! One of the easiest ways is to get started is with Skimm the Vote, a one-stop site that helps you register, get to know the candidates, and explore the issues. There’s also a handy FAQ and calendar with key dates. With everything in one place, what are you waiting for?


"Hey, it's Seth. I came to talk to you about the marketing of voting, and more important, the marketing of not voting.

But before I can do that, I need to talk to you about shoes. This is a shoe. I'm not wearing the shoe because it's not a perfect shoe. A perfect shoe, of course, would be perfect. Why would you buy a shoe that's not perfect? The problem, of course, is if you wait for a perfect shoe, all you're gonna end up with is the shoe you end up with, because there is no such thing as a perfect shoe.

Nobody comes along who we can vote for who is perfect. This fits right into what I want to talk about with voting. People don't like to vote. In the last election, and the election before that, and the election before that, more people didn't vote than voted for the person who won.

“None of the above” is what we do. Why is that?

Well, the first reason is, candidates have discovered that running ads that keep you from voting for the other person is the single best way to win.

Since television advertising started in campaigns in 1960, voters showing up, voter output, has dropped dramatically, and the reason is simple: because they are pushing you to not vote.

So why don't we vote?

A couple of reasons: One, if you vote for the person who loses, you feel terrible. Number two, if you vote for the person who wins, you feel responsible. Neither one of those is any fun at all. It's easier to just stay home. But when you just stay home, the candidates don't get any better. When you just stay home, the candidates realize that their marketing tricks are working.

@@When you just stay home, you're responsible because you didn't vote.@@

I love voting. I've been voting since I was old enough to vote. Don't miss it."