Like many full time creatives, Ana Victoria Calderon was living off of the combined income of a few separate sources when she got started teaching online – sales of art prints from her Etsy store, licensing artwork to companies like Hallmark and Papyrus, and teaching in person workshops. “I knew that I wanted to start teaching online, but YouTube was difficult. People had a lot of questions but there was no way I could answer this stuff in the comments section.”
At Skillshare, we have tons of tips and resources to help our teachers market their classes. We are now seeing that a growing number of Skillshare teachers have Etsy stores, which is awesome! So, in addition to the standard tips and tricks, we wanted to lay out 4 marketing tips specifically for our teachers with Etsy or any other online shops looking to grow their followers and increase their earnings on both platforms!