At Skillshare we’re often asked, “How can new teachers build followings in categories that are already very popular?”
While it might sound counterintuitive, categories with a high volume of classes indicate high student interest, and can be a great way for teachers to gain traction (no matter how many successful classes currently exist).
Using examples from some of Skillshare’s most popular subjects—watercolors, graphic design, photography, and hand lettering—here are three ways to make your class stand out in a crowd.
1. Showcase a unique project.
Carve a niche by building your class around an unusual, fun project. Even if students already know the basics, an intriguing project makes those skills feel brand new.
2. Keep it trendy.
No matter how crowded the category, on-trend classes are always in demand. Center your class around a skill, tool, or motif currently popular in design circles and on social media.
3. Highlight a special perspective or technique.
Students often take multiple classes within a category because they enjoy different teaching styles. Use your personal expertise to share an unusual technique or to approach a familiar subject in a different way.