The Best Way To Promote Your Class

Note: We're offering special bonuses this summer based on the number of students you refer to Premium Membership through your referral link (on top of the $10 you already earn for each referral)! Learn more here.

By now you’ve heard how important it is to promote your Skillshare class, but we want to make sure you know the best way to do so. There are a few built­-in marketing tools that make it easier for you to share your class, but there’s one in particular that has the most bang for the buck (literally): your referral link.

Every class has its own referral link.­ You can find your referral link in the Promote section of your class creator, in the pop-up box that appears when you click "Share" under your video lessons, and on the left-­hand side bar when you view your class (don't worry if the links look slightly different, they all work in the same way). This link is some sort of Skillshare magic. With it, you can have your friends, family, and followers sign up for Premium Membership for less than a dollar to get access to your class (and all classes on Skillshare), and you earn an extra $10 for each person you refer. This link is available to you as soon as you publish your class. In fact, you can copy and paste your link right now to start earning more revenue. 

You might be wondering how and why this all works, so we’re going to break it down.

Skillshare is a thriving community of millions of students -- some of these students discovered Skillshare on their own and others were recommended by their friends, some of whom are teachers like you. We implemented the class referral link to help facilitate this organic interaction. We want to make it easier and more rewarding to share Skillshare with your own community as a teacher. 

The class referral link benefits both you and those you refer. As a teacher, it’s important to build your student following so that your classes can trend. Inviting your existing community of family, friends, newsletter readers, Instagram followers, and whoever else appreciates your work is the best way to see success on Skillshare. It’s easier to tap into the community that already supports you and ask them to enroll in your class using your referral link. Each person that signs up with your link will count as a Premium enrollment in your class (helping you trend and increasing your royalties) and will earn you a $10 referral bonus.

We understand that it may feel strange to earn $10 for each friend you refer, but rest easy knowing that your referred students save $35 by getting the first three months of Skillshare for less than a dollar. Remember, that every new student who signs up for Skillshare Premium Membership with your referral link will have access to your class and all of Skillshare’s classes for only $0.99. That does mean they will need to enter their credit card when they sign up for an account, but there is virtually zero risk. Students will only be charged $0.99 and can cancel their Premium Membership at any time. Even if a student decides to cancel before they receive their first full charge three months later, you’ll still get your $10 referral bonus.

The major benefit for those that you refer is the amazing deal that comes with signing up. Think of the things you can buy with a dollar: a small cup of convenience store coffee, one song from iTunes, a candy bar, or access to over 7,000 Skillshare classes on everything from iPhone photography to cooking dumplings. We may be biased, but we can’t think of a better way to spend a Washington. 

Your referral link really is the best way to promote your Skillshare class. Aside from sharing an incredible deal with your community and gaining enrollments that help your class trend, think of the potential revenue you can earn. Say, for example, you have 500 followers on Instagram. Even if only 5% of your followers signed up with your referral link, you’d not only trend with the required 25 students but you’d also earn an extra $250! And that’s revenue in addition to the monthly royalty earnings from your class enrollments. 

Of course, there are other tools you can use to promote your class, including a link called the free enrollment link. This link allows someone to sign up and enroll in your class without a credit card, for free. While this enrollment will help your class trend, it won’t count toward your monthly royalties or give you a referral bonus. And students that sign up with your free enrollment link will only be able to take your class. This link is helpful for when you want to share your class out of goodwill or if you want to host a contest or work with a major blog or brand that agrees to promote your class. That said, we still think it’s best to try using your referral link first and if you find there is pushback from your community, you can always offer the free enrollment link later.

Above all, we can’t stress enough how important it is to share your class with your community. We think the best way to do so is through your referral link, as it offers the most benefits to you and your students. There are a ton of ways to promote your class and encourage folks to use your referral link. So long as you are spreading the word about your class and inspiring your own community to signup and enroll, you not only do yourself a favor but you also help keep Skillshare the flourishing community of engaged learners that it is!