Andrea Goulet Ford is a new Skillshare teacher who teaches a great class called, Become a Better Blogger: Content Planning. In less than a month, she's made over $2,000 teaching over 150 students. Andrea discovered 4 tricks when growing her audience that she wanted to share to help future teachers succeed.
I love helping bloggers improve their content through my class Become a Better Blogger: Content Planning. When I first got started, I leveraged my existing network and sales were steady. But after a few weeks, that initial momentum began to slow down. Maybe this is something you’ve seen with your class, too.
Recently, I saw a big spike in my sales. My enrollment rate increased almost ten fold. Why? I’m so glad you asked! Here are four marketing tactics I used that really helped me move the needle.
1. Use a Benefit-Focused Title When I first launched my class, I titled it “Editorial Calendars for Better Blogging” mostly because the project in my class is helping bloggers produce an editorial calendar. After putting together the project plan, I was so focused on the tactics that I didn’t look up and see how the title looked through the eyes of a potential student.
I ran some small pay-per-click ad campaigns through several different channels and noticed a HUGE difference in the click through rates between the ads that focused on benefits and the ones that focused on the outcomes. Out of the 21 clicks I received during this time period, 20 of them came from the title “Become a Better Blogger” — pretty amazing, huh?
2. Guest Blog About Your Class Another way to boost awareness is by reaching out to well-known blogs within your industry and offer to write a guest post about your class. You already have a good amount of the content written in your project plan, so that means the post should be easy to write. This worked out really well for me because one of the blogs even featured me on their homepage!
At the end of the post, you can put a subtle call to action linking to your class if the editor allows that (some blogs don’t). You can also use resources like Blogger Link Up to find bloggers who are looking for guest posts.
3. Listen for Potential Students on Social Media When we think of social media, we often think of pushing information out by tweeting, posting, and pinning. While all of that is true, it’s only one side of the equation. Social media is a conversation and it’s a great place to find people who are looking for the resource you have.
How do you find these people? I use Hootsuite, but there are a number of other platforms out there. I have a search set up for “want to blog”, “learn how to blog”, and other common phrases that indicate that someone might be interested in my class.
When I reach out, I always start with a conversation starter, which is usually a question. I never just bombard someone with a promo code because that feels spammy. Then, I’ll follow up with a legitimate resource that answers their question. Once the conversation is established, I’ll offer a promo code to my class. I want to show people that I’m not only a good resource, but that I’m also approachable and really care about their success.
I’ve been tracking the clicks of these campaigns using bit.ly and about 60% of the students that I use this approach with click through to my class. So this has definitely become a central part of my ongoing marketing.
4. Hold a Contest + Giveaway Finally, don’t underestimate the value of a good contest. This worked great to convert people who had my class on their wish list into enrolled students. I pretty much followed Skillshare’s suggestions on how to host a challenge to the letter and offered both a project-based prize and a raffle drawing for anyone who enrolls during a specific time period.
So, there you have it. These are some marketing tactics that are working for me. But how about you? What’s working? What’s not? What questions do you have? Let’s start a conversation in the comments!