5 Ways To Market Your Channel

You can increase the number of referrals you drive to Skillshare by marketing your Channel. With your Channel Referral link, you can offer all of your classes, instead of just one class, for $0.99! When you market all of your classes at once, the offer to sign up becomes even more appealing. And when you can tap into an audience that would benefit from all of your classes, you’re likely to see more enrollments and referrals from your marketing. 

You can start marketing your Channel with the classes you have now, and every time you publish a new class you have a new opportunity to market your Channel. Here are five tactics to start marketing your Channel today:


1. Reach out to friends and social media followers

Even if you’ve already asked your community to sign up for Skillshare when you marketed your first class, we encourage you to reach out again, but this time offer your entire series of classes! Grab your Channel Referral Link on the Premium Referrals page within your account Settings, and share it with your friends and family. Be sure to emphasize the deal that comes with signing up: all of your classes for $0.99 for 3 months of Premium Membership. 

To amplify these efforts, you may want to try to build and nurture a larger community off of Skillshare through social media. Check out Teela Cunningham's three simple tips for building a social media following.


Channel marketing example from Skillshare teachers Evgeniya & Dominic Righini-Brand

Channel marketing example from Skillshare teachers Evgeniya & Dominic Righini-Brand


2. Add your Channel Referral link to your website

Another easy way to market to a relevant audience is to add your Channel Referral link to your website or portfolio. This will send anyone who’s viewing your work back to your Skillshare classes, and you’ll receive the $10 referral bonus for everyone who signs up for a Premium Membership!

You can simply add your referral link or you can create an entire classes section on your site, like teacher Jake Bartlett. It may also help to use a positive review as a quote or post a short clip to motivate someone to sign up.


3. Leverage your blog or newsletter

We’ve seen teachers have a lot of marketing success by using their blog or personal newsletter. If you’re already writing about your creative pursuits or expertise, why not mention your Skillshare classes? This is a great opportunity to engage with another audience and a great way to increase the number of referrals you drive back to Skillshare.

You could send a dedicated newsletter offering the $0.99 promotion or you could write a blog post that explains the value of your classes, making the dollar deal that much sweeter.


Skillshare teacher Jen Dixon has a special call out to sign up for Skillshare on her website

Skillshare teacher Jen Dixon has a special call out to sign up for Skillshare on her website


4. Market your online classes, offline

The next time you attend a networking event, in-person workshop, Meetup, or other event that’s relevant to the skills you teach in your classes, try pitching your Skillshare Channel. At these events, you are surrounded by likeminded people who are likely interested in what you teach. Tell them about the opportunity to refine their own skills by joining Skillshare and taking your classes.

To ensure that the folks you refer use your Channel Referral link, it may help to print out business cards or sheets of paper with your link. Or be sure to ask them for their email address so that you can send them the link directly. 


5. Tap into other networks and communities

Try tapping into other online communities, like relevant blogs and websites. Try submitting a thoughtful guest post that links back to your class series. Or perhaps integrate yourself in a relevant forum. You could also try to reach out to bigger brands for cross promotion. Find places that value what you teach and offer your class series in a genuine way. 

We encourage you to find different ways to promote your class series and to make use of existing and relevant communities, organizations, or even hashtags that will help amplify the incredible offer to take all of your classes for less than a dollar. The more you can promote your Skillshare Channel, the more students you’ll drive back and the more successful you will be!