5 Steps to A Successful Class Launch

New class jitters are completely normal. We understand that it may feel a bit like stepping into the unknown when you publish your class on Skillshare, and that's why we've mapped out 5 steps to take to help you see success.

 

Step 1: Reach Out to Family and Friends

Ask your closest community to support you by enrolling in your new class using your referral link or a free enrollment link. Let them know that their support will go a long way in helping you establish credibility and kickstart your success as a teacher on Skillshare.

Not sure what to say? Here’s an example email you could send:

Hi friends, I’ve been working hard on my first class for Skillshare. If you’re not familiar, Skillshare is an online learning platform with thousands of classes on everything from business to graphic design (it’s like Netflix but for classes). My class is on film photography and I’d appreciate if you’d help me out and enroll. It’s only $0.99 to sign up for access to all classes on Skillshare, and your enrollment will help my class to trend on the site and get discovered. If you know of any folks that’d be interested to learn 35mm basics, feel free to send the link their way too. Thanks so much!

Step 2: Market Your Class on Social Media

Regardless of whether you have a large online following, sharing your class on your social media channels will help you reach a wide audience of potential students. Announce your new class on all of your social media channels (Facebook, Twitter, Instagram, Pinterest, Youtube, etc.) using your class referral link or a free enrollment link. The more places you can share your class, the better.

Not sure what to post? Share a colorful, engaging image of your class project or use a clip from one of your class videos. Follow up with another post a few days later to remind your followers to enroll. For more ideas, check out this list of 10 ways to market your class on social media.

Step 3: Gut Check – Are You Seeing The Traction You’d Like?

It’s important to enroll your first 25 students as quickly as you can when you launch your class for two reasons: it allows your class to trend on Skillshare and it enters you into the Partner Program. You have up to two weeks to trend, so the sooner you enroll 25 students, the higher your class can rise in our listings.

After your class has been live on Skillshare for five days, do a quick audit: have you enrolled 25 students?

If you haven’t, don’t worry — your class is still off to a good start. Here are a few tactics to try to boost your student enrollments:

Consider making your class temporarily free to anyone on Skillshare, regardless of whether they have a Premium Membership. You can switch your class to Free in the “More Details” section of the class creator. If you decide to do this, just be sure to switch it back to Premium once you reach 25 students.

Tweak your class merchandising. Updating your class title, tags and cover image can optimize your class for discovery. A few small details have a huge impact on student enrollments. Try making your title more straightforward and be sure to select tags that have a lot of followers on Skillshare. Check out the Teacher Handbook for more merchandising tips.

Remind family and friends to help out. If you’ve already sent a free enrollment link to friends and family, send them a casual reminder to enroll.

If you have enrolled 25 students, you’re doing great! Be sure to follow the steps below to maximize your success and see even more student enrollments.

Step 4: Add Links To Your Class on Your Website and Other Channels

Adding information about your class to your blog or website is one of the easiest ways to continually drive new enrollments. Check out a great example of how top teacher Teela Cunningham features her classes on her website.

If you don’t have your own website or if you’ve already added a link to your class, try adding your class referral link to your email signature, LinkedIn profile and other sites where people may stumble upon your information.

Step 5: Welcome Students to Class

The Community section of your class is an area for students to interact with you and other students. The more students collaborate with one another, the more enriching their class experience, and the more likely they are to encourage others to enroll.

One of the best ways to encourage your students to leave a positive review for your class is to show that you’re an active, engaged teacher. We suggest posting a simple welcome message to thank students for joining the class and let them know that you’re available to answer any questions. Positive reviews from students help your class trend and a high class rating is a strong social signal.

These are just some of the ways that you can kickstart your success on Skillshare. When in doubt, refer to our Teacher Handbook for all of our best practices and join the Teach Center to ask fellow teachers for their help and advice. Remember, success doesn’t happen overnight; the effort you put into getting the word out about your class and encouraging students to enroll will help you see success over time.