Teacher Stories: Jamie Viggiano of TaskRabbit
Meet Jamie Viggiano, San Francisco-based marketing expert and Online Skillshare teacher.
Jamie is Director of Marketing for TaskRabbit, the popular online marketplace for small jobs and errands, overseeing their brand strategy and corporate communications. Jamie’s previous experience includes various different roles at Johnson & Johnson, including business development, strategic planning, marketing and sales.
Jamie was one of our first-ever Online Skillshare teachers, sharing her marketing skills with students around the world in Startup Marketing: If You Had $1 To Spend How Would You Spend It?
We sat down with Jamie to learn more about her story and find out what made her class on Skillshare such a success.
So, Jamie, what’s your story?
I’m the head of marketing at TaskRabbit - a website and mobile app where you can outsource jobs and tasks to people in your own community. I have been managing TaskRabbit’s marketing function since January 2011, focusing on corporate marketing, PR, social media, and branding.
Tell us a bit about your online Skillshare class. What inspired you to teach?
My class focuses on how to apply lean start-up principles to marketing, showcasing case studies from TaskRabbit and other companies.
The “lean startup” methodology, a term coined by Eric Ries, advocates the creation of rapid prototypes designed to test market assumptions, and the use of customer feedback to evolve these hypotheses much quicker than via traditional processes.
At TaskRabbit, we use this approach to test and quickly iterate on various marketing tactics - everything from brand design to positioning to messaging to PR channels.
I am passionate about the topic and love sharing my experience and lessons learned at TaskRabbit. I hope that others who are working in small or resource-constrained environments can pick up some tidbits from my experience.
What were your favorite elements of the class experience?
I love the interaction between students that tends to happen organically. The students’ eagerness to help other students is awesome to see!
Has teaching this class impacted your professional endeavors in any way?
I learn a ton from my students as well! I love hearing their own personal experiences and lessons learned, which I can then apply to my own work at TaskRabbit.