Skillshare

Advertising Classes in NYC, SF and Boston!

Skillshare Advertising Semester kicks off this month in NYC, Boston and San Francisco. We’ve curated a broad selection of classes that reflect the many facets of advertising, and recruited creative and passionate teachers to share their skills with you.

Read on for the Advertising classes in your area, and sign up to learn something new. 

New York City

Wednesday, June 13th & Tuesday, July 10th, 7 – 8:30pm, Exploring the Creative Process

In his first-ever Skillshare class, Creative Director Floyd Hayes of Cunning shares how to develop and access creativity within your inner self.

Tuesday, June 19th & Wednesday, July 11th, 7 – 9:00pm, How to Get a Job as a Copywriter

Master Teacher Grace Bello shares the ins and outs of how to break into copywriting.

Wednesday, June 20th & Wednesday, July 25th, 7 – 9pm, How to Explain an Idea 

Work out your ideas with VP of Brand Strategy Mark Pollard of Big Spaceship. In two hours, you’ll practice explaining other people’s ideas and most importantly, make your own.

Wednesday, June 20th & Monday, July 16th 7:30 - 9pm, How to Become an Advertising Art Director

This introductory course with Chris Ramirez explores the basics of Art Direction – from flushing out your ideas to establishing branding guidelines. 

Monday, June 25th, 6:30 – 8pm, Consumer Insights Made Simple 

In this class, Britta Schell reveals all the basics of empowering yourself through consumer insights. Students will develop a consumer insights methodology with feedback/recommendations. 

Monday, June 25th and Wednesday, July 23rd 7:30 – 9pm, Campaign Building

Art Director Chris Ramirez explores the creative process as it relates to building advertising campaigns. You’ll work collaboratively in a group setting to develop creative solutions for an existing brand’s identity or marketing problem. 

Tuesday, June 26th, 7 – 8:30pm, Addicted to the Game: Gamification and Brands 

Join Creative Director Stan Chin of Anomaly as he discusses gamification techniques to drive user engagement.

Wednesday, June 27th, 7 – 8:30pm, Guerrilla and Grassroots 

Creative Director Floyd Hayes of Cunning shares everything you need to know about the ins and outs of Guerilla and Grassroots Marketing, from little to no cost.

Saturday, July 7th, 1 – 5pm, Straterday - A Strategy Workout for Your Mind 

Join Mark Pollard of Big Spaceship in this four hour class and you’ll walk out with all you need to know about strategy and ideas.

Monday, July 16th, 7-8:30pm, Grassroots Marketing

Account Director Stanley Lumax of Anomaly shares how to create an effective grassroots message to get people talking.

Tuesday, July 24th, 7-8:30pm, Presentation Skills and Pitch Strategy 

Dynamic Marketing professional Schari Paul covers everything you need to know to succesfully sell your ideas and services.

Tuesday, July 24^th (7-8:30pm), How to Write Better Copy

This class is for copywriters, social media managers, and anyone else who writes to sell. Join Master Teacher Grace Bello to learn how to write strong, pithy subject lines, taglines, and more!

Wednesday, July 25th & Wednesday, August 15th, 7 - 8:30pm, Building & Mobilizing a Community: Strategy Basics

Angela Giacchetti teaches you the basics of grassroots campaigns and community organizing as you learn what it means to get organized, be creative, and focus your strategy on winning. 

Monday, July 30th & Monday, August 13th, 7 - 8:30pm, How To Get A Job In Advertising 

Kimberly Aguilera of Tangerine NY shares the secrets of how to land your dream job at an Advertising Agency.

Tuesday, July 31st, 7-8:30pm, Copywriting: How to sell your stuff and Not Your Soul

In this crash course, Master teacher Jeff Ramos will expose you to copywriting strategies to get people to buy your work without being “salesy.” 

Wednesday, August 8th, 7 - 8:30pm, Culture as a Competitive Advantage

Join Ozioma Egwuonwu as she introduces you to the emerging discipline of Cultural Strategy and gain insight as to how companies can apply Cultural Strategy techniques towards new products and services. 

Wednesday, August 22nd, 7:00 - 8:45pm, How to Activate Your Fan Base

Join Jayne Pimentel, Head of Business Development at Adaptly to explore multiple ways to activate your fan base through social strategy.  

Boston

Monday, June 11th, 6 – 7pm, Fundamentals of Inbound Marketing

Inbound Marketing Manager Maggie Georgieva of Hubspot teaches you how to use inbound marketing to pull people in and get exposure for your product or service.

Monday, June 25th, 7 – 8:30pm, Presentation Skills and Pitch Strategy 

Join SVP Global Director of Engagement Amber Finlay of Arnold Worldwide as she gives you an inside look at how to break through and resonate when selling your ideas and services.

Monday, June 25th, 7 - 8:30pm, Building Brand Strategies

In this class, Brand Strategy Consultant Daniel Vogelzang covers everything you need to know to create a successful brand strategy to keep your business in the long run. 

Monday, July 9th, 7 – 8:30pm, Communications Planning: Context + Contact = Good Content 

Learn what to say/do in the right place at the right time based on consumer needs from Amber Finlay of Arnold Worldwide.

Friday, July 27th, 7 - 8:30pm, How to Get a Job as a Copywriter

Want to break into copywriting but have no idea where to start? Master Teacher Grace Bello teaches how to write for commerce—and how to find someone who will pay you to do it.

San Francisco

Sunday, June 24th & Monday, July 30th, 7 - 8:30pm,  Become Your Porfolio: How to Present Yourself and Your Work

Evan Schultz, Art director at Goody, Silverstein & Partners teaches how to create a unique, consistent and genuine personal brand for both you and your work.

Monday, July 9th, 7 - 8:30pm, Brand Me: Getting a Job in Advertising and Beyond

Kyle Lin and Alina Shabashevich co-host in teaching the ins and outs of getting a job

within the Advertising industry.

Tuesday, July 10th, 7 - 8:30pm, Getting In The Door: Cracking the Access Code to Digital Ad Firms

Hillary Lannan, Creative Recruiter of AKQA will go over everything you need to know about the digital advertising landscape.

Wednesday, July 11th, 7 - 8:30pm, Account Planning and Strategy

Students will learn the basics of account planning & strategy with Nick Chapman, Director of Strategy at Pereira & O’dell.

Wednesday, July 18th 7 - 8:30pm, Account Planners: The Role You Really Play

Join Lydia Kim, VP Strategy Director of DDB in her first ever Skillshare class as she goes over the ins and outs of Account Planning. 

Thursday, July 19th, 7 - 8:30pm, Advertising in a Digital World: A Beginners Guide

Join Adam Porges in this interactive class as he teaches you how to succeed when launching your first digital marketing campaign. 

Monday, July 23rd, 7 - 8:30pm, The Secrets of a Content Strategist

Frank Marquard, Director of Content Strategy at Barbarian Group explores some of the tools and deliverables used to solve client problems and facilitate a team’s success. 

Wednesday, July 25th, 7 - 8:30pm, Intro to Copywriting 

Freelance copywriter Allison Khoury teaches students the essentials of copywriting.

Tuesday, July 31st, 7 - 8:30pm, Advertising Typography: The Basics for Print, Web and Everything

Join Art Director and Product Designer Liz Gershman as she teaches you the basics of typography from typefaces to kerning.

Wednesday, August 8th, 7 - 8:30pm, Intro to Non-Traditional Campaigns

Award-winning freelance Creative Director/Copywriter Mike Tuton and Art Director/Designer Jay Lorenzini teach students the fundamentals of non-traditional ad and media campaigns.

Wednesday, August 15th, 7 - 8:30pm, The Elements of a Good Strategy Portfolio

Lydia Kim, VP Strategy Director of DDB covers the elements of a good strategy portfolio.

Wednesday, August 22nd, 7 - 8:30pm, Strategy & Storytelling

Join Brand Planner Director Justin Cox of Pereira & O’ Dell as he reviews the components of creating great stories to become a great Strategist.  

Teach a Class

If you’d like to get involved in the Advertising Semester by teaching a class or have someone to recommend in NYC/Boston email Dennissa. If you’re interested in teaching a class or have someone to recommend in San Francisco get in touch with Helena.